Marketing Tips

The goal in having a web site built is to attract more customers to your business. Web Sites are a relatively inexpensive way to market your business. The audience is global and so the potential to attract new customers is definitely there. So why is it that once you have your site up and running, your business does not show any gain?

Why online marketers and webmasters alike avoid linking out to other websites?

There are numerous website owners who feel like they're doing themselves a disservice by including outbound links to other websites. The fear is that they will somehow lose their Google PageRank by doing this.

Are you using social media to expand your network and connect with new people? Maybe you’d like to increase the opportunities for your company to interact with customers. If you’re looking for ways to build your presence or your company’s presence online, keep reading.

Many small business owners want to expand the reach of their products or services, but have no idea how to grab the attention of a global audience. Consider that there are literally over a billion webpages out there and the task of getting noticed becomes even more daunting. How can a small business with a limited budget become noticed in a world full of other businesses looking to get noticed?

As a lot of people reading this page already know, I am a big fan of Matt Cutts. If you don't know who Matt Cutts is, he is a lead engineer with Google. So, if you want to rank well with Google, who better to listen to than Matt Cutts.

To build a foundation for your website, especially for SEO optimization and SEO copywriting, a fair amount of effort researching and analyzing your search engine keywords is necessary, but very worth it.

Being found on page one of the major search engines is one of the number one marketing techniques you can use.

Because 90 per cent of online sessions begin with a search, and 30 per cent of users believe that companies found in the top results are the market leaders, it's important for businesses to rank high with Google and other search engines.

Google is the most popular search engine. More people search with Google than with any otrher search engine. Therefore, as a site owner, it is important for you to focus on getting your site indexed well with Google.

Organic - or natural - search engine optimization (SEO) is the process of improving the rankings of a website in the "natural" or free search engine results for specific targeted keyword phrases. Organic search results are compared to paid search listings, such as those available through Google's AdWords program and others.

According to research from Webvisible and Nielsen, reported by Marketing Charts, though 63% of consumers and small business owners turn to the internet first for information about local companies and 82% use search engines to do so, only 44% of small businesses have a website and half spend less than 10% of their marketing budget online.

While I can't reveal the client's name, I'd like to share the following case study to show you how organic SEO can boost your site's traffic.